Nou Tres Grupo BMS

Nou Tres is an established insurance brokerage, but their digital presence didn't reflect their experience. They needed a site that felt trustworthy from the first impression, made a broad catalogue of insurance easy to navigate, and, crucially, could be handed off and built in WordPress by their team without friction.

1. Convey trust and professionalism from the first visual impact.
2. Organise a broad catalogue of insurance clearly and make it easy to navigate.
3. Design an interface that's straightforward to develop in WordPress.
4. Create a reusable visual system for future pages.
5. Improve brand perception with a contemporary, human design.

Before designing, I analysed several brokerages in the sector to map navigation patterns, content structure and visual language, and reviewed the references the client shared. That research pointed to a clear direction: a minimalist layout with generous whitespace, high-quality photography, a strong visual hierarchy, simple navigation, and calls to action that stay visible without being invasive.

The visual identity aims for warmth without losing the corporate feel: open spaces, clean cards, modern typography, and a neutral palette with blue accents. Photography focuses on what the client protects, assets, businesses, homes and people.

Everything was built with a modular mindset to make the WordPress handoff smooth: a complete design system, colours, typography, components and buttons, plus a reusable UI Kit, so future pages stay consistent and fast to build.

I designed the three core pages, the Home, an Insurance overview, and a specific insurance landing with a lead form, and delivered a fully navigable prototype in Figma.

Designing for a real handoff changed how I work, thinking in reusable components from day one, and balancing a client's need to convey trust with a warmer, more human feel.